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Marketing & Public Relations Management Skills
Module 1 - Communication Strategies | Section 1: Creating Positive Relationships
Ten Quick Wins (2:35)
Section 2: Growing Our Self-Awareness
Do You Question Your Competence (1:05)
Developing Confidence (1:45)
Section 3: Communication Basics
Defining a Skilled Communicator
Section 4: Communication Barriers
Case Study New Neighbors (5:39)
Section 5: Asking Questions
Asking Good Questions (8:04)
Section 6: Listening Skills
Can You Hear Me (3:50)
Active Listening Skills (6:01)
Section 7: Body Language
What Do Our Bodies Say (4:35)
Gestures (1:07)
Section 8: Communication Styles
Understanding Dichotomies (1:48)
Advantages and Disadvantages (1:35)
Section 9: Creating a Positive Self-Image
Seven Things People Determine from Your Appearance (1:32)
Section 10: Frame of Reference
Your Frame of Reference (3:02)
Section 11: Techniques for the Workplace
Prepare, Prepare, Prepare (3:00)
Delivering Your Message (2:40)
Section 12: Assertiveness
Self-Attitude (16:49)
Section 13: A Personal Action Plan
Summary-communication strategies (1:12)
Module 2 - Emotional Intelligence | Section 1: History of Emotional Intelligence
History of Emotional Intelligence, Part One (6:14)
History of Emotional Intelligence, Part Two (4:05)
Section 2: Emotional Intelligence Defined
Definitions and Thoughts (3:19)
Section 3: EI Blueprint
Instructions (0:49)
Understand and Manage (0:57)
Section 4: Optimism
Defining Optimism and Pessimism (7:19)
Section 5: Validating Emotions in Others
The VALUE Technique (2:46)
Section 6: Understanding Emotions
The Seven Human Emotions (5:13)
The Emotional Map (0:47)
Section 7: Setting Your Personal Vision
Defining Your Principles (1:19)
Think in Terms of Relationships (1:04)
Section 8: A Personal Action Plan
Summary (1:50)
Module 3 - Public Relations Boot Camp | Section 1: Public Relations
Introduction (9:07)
Section 2: Building Your PR Plan
Defining Reality (13:25)
Section 3: Structuring Messages
Creating Your Media Image (0:41)
Summary (0:50)
What is a Media Kit? (8:04)
Section 4: Establishing Media Guidelines
Defining Guidelines (6:14)
Section 5: Managing the Media
Building Rapport with Reporters (10:51)
Options When You Have 'No Comment' (2:36)
Section 6: The Press Release
Before You Start (2:04)
Section 7: PR and the Crisis
Business Continuity and Recovery (10:52)
Section 8: Social Media and Public Relations
Where It Is (1:05)
Monitoring Tips and Tricks (1:28)
Section 9: A Personal Action Plan
Summary (1:52)
Module 4 - Creative Thinking and Innovation | Section 1: What Is Creativity And Innovation?
Creativity And Innovation: A Breakdown (3:16)
Section 2: Individual Creativity
Know Yourself (6:08)
Section 3: Get Creative
Pre-Assignment Review
Section 4: Developing The Right Environment For Creativity
What Does A Creative Environment Look Like? (6:56)
Section 5: Creativity And Innovation In Business
The Role Of Creativity And Innovation In Business (3:57)
Section 6: Where Does Creativity Fit Into The Problem-Solving Process?
Problem-Solving Models (5:56)
Phase One (10:41)
Section 7: Defining The Problem
Problem Identification (11:47)
Section 8: Creative Techniques
The RAP Model (9:13)
Using Mind Mapping (3:51)
Metaphors And Analogies (8:57)
Bring On The Toys! (4:40)
Section 9: Encouraging Creativity In A Team
About Brainstorming (8:58)
The Stepladder Technique (9:27)
Section 10: Putting It All Together
Nancy Clue And The Case Of The Software Upgrade (3:06)
Section 11: A Personal Action Plan
Summary (2:52)
Module 5 - Communications for Small Business Owners
What Communication Is All About (2:00)
Section 2: The Building Blocks
Business and Marketing Strategy (6:13)
Public Relations Plan (11:40)
Section 3: Your Communications Plan
Introduction (3:24)
Choosing a Communications Route (3:04)
Establishing a Communications Vehicle (12:19)
Section 4: The Five C’s of a Successful Message
Be Clear (9:22)
Section 5: Communication Strategies
Setting a Goal for Each Communications Piece (4:45)
Section 6: Sharing Information Through Media Releases
Key Pieces of the Media Release (6:24)
Section 7: Communicating Online
Blogging Tips and Tricks (4:26)
Connecting Through Social Media (0:35)
Getting on Board, Part One (1:45)
Section 8: Using Stories to Communicate
The Importance of Story, Part One (3:36)
Section 9: A Personal Action Plan
Communication Fact Sheets (4:23)
The Three R’s (6:24)
Section 10: Enhancing Your Results
Search Engine Optimization (SEO) (1:45)
Metatags (2:08)
Taking Your Communication Pulse (1:34)
SWOT Analysis (1:52)
Section 11: Maintaining Your Message in Crisis
Communicating in a Crisis, Part One (2:39)
Section 12: A Personal Action Plan
Summary (1:33)
Module 6 - Crisis Management | Section 1: What is Crisis Management?
Defining Terms (8:11)
Section 2: Training Leaders and Staff
Training Essentials (5:42)
Section 3: Conducting the Crisis Audit
Why Audit (10:29)
Section 4: Performing a Risk Level Analysis
The Four Categories (5:55)
Section 5: Developing a Response Process
Crisis Response Process (5:12)
Section 6: Consulting with the Experts
Considering Your Resources (1:46)
Section 7: Incident Management Techniques
Case Study (11:17)
Section 8: Working Through the Issues
Model Overview (13:52)
Three Types of Decisions (4:27)
Section 9: Establishing an Emergency Operations Center
EOC Considerations (2:14)
Who is In Charge? (1:41)
Section 10: Building Business Continuity and Recovery
Creating Continuity (2:03)
Essential Crisis Plan Elements (8:03)
Section 11: Walliallia
Background
Exercise Two: How are you Feeling? (5:38)
Exercise Three: The Last Question (1:51)
Section 12: Recovering and Moving On
Initial Adjustments (4:02)
Summary (2:14)
Assessment
Assessment
Establishing a Communications Vehicle
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