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Marketing & Public Relations Management Skills

  Module 1 - Communication Strategies | Section 1: Creating Positive Relationships
  Section 2: Growing Our Self-Awareness
  Section 3: Communication Basics
  Section 4: Communication Barriers
  Section 5: Asking Questions
  Section 6: Listening Skills
  Section 7: Body Language
  Section 8: Communication Styles
  Section 9: Creating a Positive Self-Image
  Section 10: Frame of Reference
  Section 11: Techniques for the Workplace
  Section 12: Assertiveness
  Section 13: A Personal Action Plan
  Module 2 - Emotional Intelligence | Section 1: History of Emotional Intelligence
  Section 2: Emotional Intelligence Defined
  Section 3: EI Blueprint
  Section 4: Optimism
  Section 5: Validating Emotions in Others
  Section 6: Understanding Emotions
  Section 7: Setting Your Personal Vision
  Section 8: A Personal Action Plan
  Module 3 - Public Relations Boot Camp | Section 1: Public Relations
  Section 2: Building Your PR Plan
  Section 3: Structuring Messages
  Section 4: Establishing Media Guidelines
  Section 5: Managing the Media
  Section 6: The Press Release
  Section 7: PR and the Crisis
  Section 8: Social Media and Public Relations
  Section 9: A Personal Action Plan
  Module 4 - Creative Thinking and Innovation | Section 1: What Is Creativity And Innovation?
  Section 2: Individual Creativity
  Section 3: Get Creative
  Section 4: Developing The Right Environment For Creativity
  Section 5: Creativity And Innovation In Business
  Section 6: Where Does Creativity Fit Into The Problem-Solving Process?
  Section 7: Defining The Problem
  Section 8: Creative Techniques
  Section 9: Encouraging Creativity In A Team
  Section 10: Putting It All Together
  Section 11: A Personal Action Plan
  Module 5 - Communications for Small Business Owners
  Section 2: The Building Blocks
  Section 3: Your Communications Plan
  Section 4: The Five C’s of a Successful Message
  Section 5: Communication Strategies
  Section 6: Sharing Information Through Media Releases
  Section 7: Communicating Online
  Section 8: Using Stories to Communicate
  Section 9: A Personal Action Plan
  Section 10: Enhancing Your Results
  Section 11: Maintaining Your Message in Crisis
  Section 12: A Personal Action Plan
  Module 6 - Crisis Management | Section 1: What is Crisis Management?
  Section 2: Training Leaders and Staff
  Section 3: Conducting the Crisis Audit
  Section 4: Performing a Risk Level Analysis
  Section 5: Developing a Response Process
  Section 6: Consulting with the Experts
  Section 7: Incident Management Techniques
  Section 8: Working Through the Issues
  Section 9: Establishing an Emergency Operations Center
  Section 10: Building Business Continuity and Recovery
  Section 11: Walliallia
  Section 12: Recovering and Moving On
  Assessment

  Establishing a Communications Vehicle

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