Fvloxberslqrljupx05r

Marketing & Public Relations Management Skills

Accomplish More With These Marketing & PR Tricks

Course Title: Marketing & Public Relations Management Skills

Target Audience: PR Executive/Director, Junior Publicist, Marketing & Communications Specialist, Content Strategist, Public Relations Manager/Consultant, Campaign Manager, Creative Director, Advertising/Events Coordinator

Course Duration: 7 Hour(s) 45 Mins 39 Sec

Assessment Duration: 1 Hour

Resources: Desktop/Laptop; Internet Access

Pre-requisite: N.A

Course Objectives

In this comprehensive course, students will be schooled on the various essential Marketing and Public Relations fundamentals that will significantly boost their skills and repertoire in the their relevant chosen fields. The lessons in this course are carefully selected and categorized in 6 different models - Communication Strategies, Emotional Intelligence, Public Relations Boot Camp, Creative Thinking and Innovation, Communications for Small Business Owners and Crisis Management.

Upon finishing this course, students can expect to graduate with proficiency in the following:

  • Able to identify common communication problems
  • A enhanced ability to handle difficult situations
  • A clear understanding about ‘Emotional Intelligence’
  • Customize essential pieces of communication effectively for your brand/service
  • Develop, maintain and evolve effective content to suit your communications strategy
  • Assign people to the right roles during a crisis
  • Conduct a crisis audit and establish means for business continuity
  • Identify the required components for implementing a knowledge management framework within an organization.
  • Explain the difference between explicit and tacit knowledge.
  • Identify the difference between creativity and innovation
  • Use individual and group techniques to help generate creative ideas


Your Instructor


Alex Genadinik
Alex Genadinik

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.


Class Curriculum


  Module 1 - Communication Strategies | Section 1: Creating Positive Relationships
Available in days
days after you enroll
  Section 2: Growing Our Self-Awareness
Available in days
days after you enroll
  Section 3: Communication Basics
Available in days
days after you enroll
  Section 4: Communication Barriers
Available in days
days after you enroll
  Section 5: Asking Questions
Available in days
days after you enroll
  Section 6: Listening Skills
Available in days
days after you enroll
  Section 7: Body Language
Available in days
days after you enroll
  Section 8: Communication Styles
Available in days
days after you enroll
  Section 9: Creating a Positive Self-Image
Available in days
days after you enroll
  Section 10: Frame of Reference
Available in days
days after you enroll
  Section 11: Techniques for the Workplace
Available in days
days after you enroll
  Section 12: Assertiveness
Available in days
days after you enroll
  Section 13: A Personal Action Plan
Available in days
days after you enroll
  Module 2 - Emotional Intelligence | Section 1: History of Emotional Intelligence
Available in days
days after you enroll
  Section 2: Emotional Intelligence Defined
Available in days
days after you enroll
  Section 3: EI Blueprint
Available in days
days after you enroll
  Section 4: Optimism
Available in days
days after you enroll
  Section 5: Validating Emotions in Others
Available in days
days after you enroll
  Section 6: Understanding Emotions
Available in days
days after you enroll
  Section 7: Setting Your Personal Vision
Available in days
days after you enroll
  Section 8: A Personal Action Plan
Available in days
days after you enroll
  Module 3 - Public Relations Boot Camp | Section 1: Public Relations
Available in days
days after you enroll
  Section 2: Building Your PR Plan
Available in days
days after you enroll
  Section 3: Structuring Messages
Available in days
days after you enroll
  Section 4: Establishing Media Guidelines
Available in days
days after you enroll
  Section 5: Managing the Media
Available in days
days after you enroll
  Section 6: The Press Release
Available in days
days after you enroll
  Section 7: PR and the Crisis
Available in days
days after you enroll
  Section 8: Social Media and Public Relations
Available in days
days after you enroll
  Section 9: A Personal Action Plan
Available in days
days after you enroll
  Module 4 - Creative Thinking and Innovation | Section 1: What Is Creativity And Innovation?
Available in days
days after you enroll
  Section 2: Individual Creativity
Available in days
days after you enroll
  Section 3: Get Creative
Available in days
days after you enroll
  Section 4: Developing The Right Environment For Creativity
Available in days
days after you enroll
  Section 5: Creativity And Innovation In Business
Available in days
days after you enroll
  Section 6: Where Does Creativity Fit Into The Problem-Solving Process?
Available in days
days after you enroll
  Section 7: Defining The Problem
Available in days
days after you enroll
  Section 9: Encouraging Creativity In A Team
Available in days
days after you enroll
  Section 10: Putting It All Together
Available in days
days after you enroll
  Section 11: A Personal Action Plan
Available in days
days after you enroll
  Module 5 - Communications for Small Business Owners
Available in days
days after you enroll
  Section 2: The Building Blocks
Available in days
days after you enroll
  Section 4: The Five C’s of a Successful Message
Available in days
days after you enroll
  Section 5: Communication Strategies
Available in days
days after you enroll
  Section 6: Sharing Information Through Media Releases
Available in days
days after you enroll
  Section 8: Using Stories to Communicate
Available in days
days after you enroll
  Section 9: A Personal Action Plan
Available in days
days after you enroll
  Section 11: Maintaining Your Message in Crisis
Available in days
days after you enroll
  Section 12: A Personal Action Plan
Available in days
days after you enroll
  Module 6 - Crisis Management | Section 1: What is Crisis Management?
Available in days
days after you enroll
  Section 2: Training Leaders and Staff
Available in days
days after you enroll
  Section 3: Conducting the Crisis Audit
Available in days
days after you enroll
  Section 4: Performing a Risk Level Analysis
Available in days
days after you enroll
  Section 5: Developing a Response Process
Available in days
days after you enroll
  Section 6: Consulting with the Experts
Available in days
days after you enroll
  Section 7: Incident Management Techniques
Available in days
days after you enroll
  Section 8: Working Through the Issues
Available in days
days after you enroll
  Section 9: Establishing an Emergency Operations Center
Available in days
days after you enroll
  Section 10: Building Business Continuity and Recovery
Available in days
days after you enroll
  Section 12: Recovering and Moving On
Available in days
days after you enroll
  Assessment
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Which courses best suit me?
It depends on your area of interest, which specific skills require upgrading and which courses that will benefit you personally. Don’t be shy to contact us to see how we can help!
How many courses are available?
Don’t see any courses that interest you? Check back regularly as we are always on the lookout for the latest industry trending work-skills related and practical courses.
How do I pay for your courses?
Checkout safely and hassle-free via credit/debit card or PayPal.
Who can I contact if I don't understand a certain part of the course module?
Seek almost immediate learning clarification by posting a question in a particular lecture’s comments section and allow both our instructor and other students to reply via discussion thread. Please allow instructors up to one day to respond.
Are your courses easy to understand? What if it's too difficult for my level?
All our courses are taught in concise and easy-to-understand video tutorials. We have students of all ages taking our courses. Do have a look at the video snippets available which can be previewed free to make an informed decision.
How do I contact you for better clarification on your course specifics or any other matter?
Students may contact us at our e-mail: admin@gld.com.sg during office hours, from 9am – 5pm Singapore time every Monday to Fridays.

Get started now!